At this year’s Super Bowl, the star that stole the show (at least in our minds) wasn’t a player, a coach, or even a halftime-show performer. It was the sign. Sure, we’re a little biased as a signage and environmental branding company, but we were hardly alone in marveling at SoFi Stadium’s dual-sided videoboard. Dubbed…
MyEyeDr: Hooked at First Sight MyEyeDr, a personalized eye care experience by trusted local optometrists, opened its first location with a broader mission to re-invent the eye care and eyewear experience in 2001. Identiti is the primary contact for rebranding current MyEyeDr locations as well as assisting in the construction of new locations. Services &…
Target: Refreshing the Iconic Red Target, the monumental nationwide general retailer, first opened their doors in 1962. Each year they select several hundred of their stores to undergo a refresh program to maintain the brand’s quality standards. Recently, Target selected Identiti as a trusted partner to assist in the important customer-facing project. Our team was…
In recent months the Identiti team has strengthened several key leadership and support positions. The moves signal the growth and expansion we expect for the second half of the year, which coincides with our 30th anniversary. “As a family-owned business, we understand the importance of having the right people in the right positions,” said Zack…
With more than 3,000 locations across the country, Rent-A-Center is a leader in the rent-to-own industry, delivering customers affordable, worry-free paths to purchase furniture, appliances, electronics, and more. in 2019, our team partnered with Rent-A-Center on their service program, diagnosing and repairing sign problems at various locations. The following year, Identiti became the sole provider…
Melissa Hansen has been named Controller to lead accounting operations for Identiti, a privately held national signage company delivering comprehensive design, planning, management, fabrication, installation, and maintenance services for signage and branded environments. Before joining Identiti, Melissa served as the Corporate Controller for a construction materials company operating in the Chicagoland area. She has 15…
Identiti first partnered with Burlington, one of the fastest-growing retailers in the U.S., to create new digital signage for their flagship store in Las Vegas. Working directly with Burlington’s VP of Innovation and his team, we managed the project from the conceptual and prototyping phases through manufacturing and installation. The Burlington rebrand rollout is ongoing…
Art Institute: Rebranding 51 Campuses Across North America The Art Institutes is a system of private schools that focuses on education, student outcomes, and community involvement. At 51 campus locations across North America, the higher-education institution was in need of a comprehensive rebrand of their interior and exterior signage. Program Highlights51 LocationsUnique LayoutsInspirational BrandingFlexible Rollout…
Rent-A-Center: Delivering a Signage Refresh With more than 3,000 locations across the country, Rent-A-Center is a leader in the rent-to-own industry, delivering customers affordable, worry-free paths to purchase furniture, appliances, electronics, and more. In 2019, Identiti partnered with Rent-A-Center on their service program, diagnosing and repairing sign problems at various locations. The following year,…
H&R Block, a leading provider of tax preparation services, has more than 6,600 corporately owned locations across North America. Our team began working with H&R Block on a limited trial basis in 2017, and we are now the primary provider for on-call maintenance and repair services for all North American locations. We fulfill an average…
