3 Recommendations for Rebranding & Signage Replacement

Rebranding is more than updating your logo or your mission statement. When you give your brand a refresh, it has a domino effect on your messaging and strategy, and it encompasses all the elements of design and branded assets, including signage. The design of the signage standards can send a message about the new direction…

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Baird: Rebranding 85 Sites in 120 Days

Working with Baird’s Director of Real Estate and Facilities, our team had 4 months to design, fabricate and install signage for Baird’s 85 locations across 17 states. The project included exterior and interior signage; along with an opportunity to rebrand 3 prominent high-rise locations at their headquarters in Louisville, Kentucky. “From planning and project managing…

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3 Ways to Maximize the Impact of Your Signage

First impressions count – and your business’ signage is one of the most important impressions you can make. From the marquee that invites shoppers into your store to the branded experiences they find within, your signage is a reflection of your company and your commitment to your customers. In an increasingly customer-centric age, the story…

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Identiti Promotes Josh Sprecher to Director of Sales to Lead Next Phase of Growth

Josh Sprecher has been promoted to Director of Sales to lead the next phase of growth for Identiti, a privately held national signage company delivering comprehensive design, planning, management, fabrication, installation, and maintenance services for signage and branded environments. Sprecher joined Identiti in March 2011 as a National Account Executive. In 2015, he was promoted…

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3 Vital Secrets to Driving Revenue by Maintaining Your Brand

We’ve all seen retail and restaurant signage that has a letter or two with a cracked face or where the illumination is out. This scenario can immediately ruin our impression of a business. A survey by FedEx and Ketchum Global Research & Analytics measured the importance of signage and its impact on consumers. According to the…

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