Identiti Strengthens Leadership Team to Accelerate Growth

In recent months the Identiti team has strengthened several key leadership and support positions. The moves signal the growth and expansion we expect for the second half of the year, which coincides with our 30th anniversary. “As a family-owned business, we understand the importance of having the right people in the right positions,” said Zack…


Rent a Center: Delivering a Signage Refresh

With more than 3,000 locations across the country, Rent-A-Center is a leader in the rent-to-own industry, delivering customers affordable, worry-free paths to purchase furniture, appliances, electronics, and more. in 2019, our team partnered with Rent-A-Center on their service program, diagnosing and repairing sign problems at various locations. The following year, Identiti became the sole provider…


Identiti Names Melissa Hansen Controller to Lead Accounting Operations

Melissa Hansen has been named Controller to lead accounting operations for Identiti, a privately held national signage company delivering comprehensive design, planning, management, fabrication, installation, and maintenance services for signage and branded environments. Before joining Identiti, Melissa served as the Corporate Controller for a construction materials company operating in the Chicagoland area. She has 15…


Burlington: Refreshing the Brand of a Fast-Growing Retailer

Identiti first partnered with Burlington, one of the fastest-growing retailers in the U.S., to create new digital signage for their flagship store in Las Vegas. Working directly with Burlington’s VP of Innovation and his team, we managed the project from the conceptual and prototyping phases through manufacturing and installation. The Burlington rebrand rollout is ongoing…

Maintenance H&R Block

H&R Block: Large-Scale Maintenance & Repair Services

H&R Block, a leading provider of tax preparation services, has more than 6,600 corporately owned locations across North America. Our team began working with H&R Block on a limited trial basis in 2017, and we are now the primary provider for on-call maintenance and repair services for all North American locations. We fulfill an average…


Verizon: Implementing a Global Brand

Our team led Verizon’s global rebranding initiative, creating a new signage family, brand standards, and an enterprise-wide implementation plan for more than 7,500 corporate, retail, and administrative buildings across North America. Since 2016, Identiti has successfully rebranded exterior and interior signage for more than 4,500 Verizon locations across all 50 states, managing each step of…


One Medical: 60+ Locations in Need of a Rebrand

One Medical, a primary care practice with a mission to make high-quality healthcare more accessible and affordable, was looking for a partner to rebrand signage for 60+ locations and 50+ more new construction sites. Our team worked with One Medical to design, fabricate, and install interior signage and exterior window graphics to satisfy rigorous brand…


3 Recommendations for Rebranding & Signage Replacement

Rebranding is more than updating your logo or your mission statement. When you give your brand a refresh, it has a domino effect on your messaging and strategy, and it encompasses all the elements of design and branded assets, including signage. The design of the signage standards can send a message about the new direction…


Baird: Rebranding 85 Sites in 120 Days

Working with Baird’s Director of Real Estate and Facilities, our team had 4 months to design, fabricate and install signage for Baird’s 85 locations across 17 states. The project included exterior and interior signage; along with an opportunity to rebrand 3 prominent high-rise locations at their headquarters in Louisville, Kentucky. “From planning and project managing…