First impressions count – and your business’ signage is one of the most important impressions you can make. From the marquee that invites shoppers into your store to the branded experiences they find within, your signage is a reflection of your company and your commitment to your customers. In an increasingly customer-centric age, the story…
Josh Sprecher has been promoted to Director of Sales to lead the next phase of growth for Identiti, a privately held national signage company delivering comprehensive design, planning, management, fabrication, installation, and maintenance services for signage and branded environments. Sprecher joined Identiti in March 2011 as a National Account Executive. In 2015, he was promoted…
We’ve all seen retail and restaurant signage that has a letter or two with a cracked face or where the illumination is out. This scenario can immediately ruin our impression of a business. A survey by FedEx and Ketchum Global Research & Analytics measured the importance of signage and its impact on consumers. According to the…