Josh Sprecher has been promoted to Director of Sales to lead the next phase of growth for Identiti, a privately held national signage company delivering comprehensive design, planning, management, fabrication, installation, and maintenance services for signage and branded environments.

Sprecher joined Identiti in March 2011 as a National Account Executive. In 2015, he was promoted to Senior National Account Executive where he and his team have led consistent year-over-year growth.

“Josh is a trusted and results-driven leader who shares our vision for being recognized as a best-in-class resource for signage and branded environments,” said Michael Sicher, Managing Partner at Identiti. “He has been instrumental in helping to propel the growth of Identiti by building a superior sales team and overseeing marketing and sales initiatives to deliver tangible results.”

Commenting on his appointment, Sprecher said, “It is an honor to work for one of the nation’s leading signage companies with such a rich legacy. Today, we are well positioned to not only grow the business and convert new opportunities but to do so while continuing our brand promise of delivering exceptional quality.”

In his new role, Sprecher will oversee sales and marketing to develop strategies to penetrate new markets, evolve the service model, and drive continued growth.

Prior to joining Identiti, Sprecher served as an Account Executive at Daktronics where he managed distributors in Illinois, Wisconsin, and Eastern Iowa. He received a Bachelor of Business Administration and Marketing from The University of South Dakota.

To learn more about Identiti, click here.