The Pros and Cons of Digital Signage

At this year’s Super Bowl, the star that stole the show (at least in our minds) wasn’t a player, a coach, or even a halftime-show performer. It was the sign. Sure, we’re a little biased as a signage and environmental branding company, but we were hardly alone in marveling at SoFi Stadium’s dual-sided videoboard. Dubbed…

Rent a Center: Delivering a Signage Refresh

With more than 3,000 locations across the country, Rent-A-Center is a leader in the rent-to-own industry, delivering customers affordable, worry-free paths to purchase furniture, appliances, electronics, and more. in 2019, our team partnered with Rent-A-Center on their service program, diagnosing and repairing sign problems at various locations. The following year, Identiti became the sole provider…

Identiti Names Melissa Hansen Controller to Lead Accounting Operations

Melissa Hansen has been named Controller to lead accounting operations for Identiti, a privately held national signage company delivering comprehensive design, planning, management, fabrication, installation, and maintenance services for signage and branded environments. Before joining Identiti, Melissa served as the Corporate Controller for a construction materials company operating in the Chicagoland area. She has 15…

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Verizon: Implementing a Global Brand

Our team led Verizon’s global rebranding initiative, creating a new signage family, brand standards, and an enterprise-wide implementation plan for more than 7,500 corporate, retail, and administrative buildings across North America. Since 2016, Identiti has successfully rebranded exterior and interior signage for more than 4,500 Verizon locations across all 50 states, managing each step of…

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One Medical: 60+ Locations in Need of a Rebrand

One Medical, a primary care practice with a mission to make high-quality healthcare more accessible and affordable, was looking for a partner to rebrand signage for 60+ locations and 50+ more new construction sites. Our team worked with One Medical to design, fabricate, and install interior signage and exterior window graphics to satisfy rigorous brand…