Effective signage is crucial for large enterprises, providing not only essential brand visibility but also enhancing customer experience. At Identiti, we specialize in managing complex, large-scale signage rollouts that ensure our clients’ brands shine brightly across all locations. Navigating these rollouts involves unique challenges and opportunities, which we tackle with our extensive experience and dedication to excellence.

What Constitutes a Large-Scale Signage Program Rollout?

Large-scale signage program rollouts are extensive undertakings that typically involve multiple locations, substantial rebranding efforts, or high-volume signage needs. These projects can range from updating signage across hundreds of retail outlets to a complete brand overhaul for a nationwide chain. Key metrics that define such projects include the number of locations, the project duration, and budget considerations.

Getting Started with a Large-Scale Signage Rollout

The initial steps in a large-scale signage rollout

are crucial for setting the stage for success. Understanding your enterprise’s needs, conducting thorough site surveys, and developing a detailed project plan are essential steps. Early involvement of the signage company can provide significant benefits, including feasibility assessments and budget alignment. Collaboration with branding firms and architects ensures that the design vision is achievable and within budget, plus allows you to see early prototypes.

Prototyping and Testing

Prototyping is a vital step in ensuring that the signage design meets both aesthetic and functional requirements. During some enterprise projects, we create hundreds of prototypes to evaluate various color, material, and illumination options. These prototypes are rigorously tested for visibility, quality, and compliance with brand standards. Prototyping in a real-world setting, including mock facades, helps identify issues early and refine the designs before full-scale production.

Developing Signage Standards

Creating a comprehensive signage catalog and establishing brand standards are critical for maintaining consistency across all locations. This involves standardizing sign types, materials, colors, and other specifications. Clear documentation and guidelines ensure that every sign produced adheres to these standards, regardless of where it is manufactured or installed. With our clients, we develop detailed brand standards for signage specifically that include all specifications, enabling seamless production and installation across thousands of sites.

Large-Scale Signage Execution and Implementation

Detailed project planning and effective stakeholder coordination are key to successful execution and implementation. Our phased approach ensures that each step of the project is meticulously planned and executed. We handle all logistics, including obtaining permits, conducting site surveys, and scheduling installations. Effective communication with design teams, construction managers, and clients ensures that everyone is on the same page and any issues are promptly addressed.

Quality Control and Maintenance

Ensuring high-quality installation is essential for the long-term success of any signage project. On-site supervision and rigorous quality checks help maintain the highest standards. Long-term maintenance support, including ongoing warranties, is crucial for keeping signage in optimal condition. We integrate advanced technology for real-time reporting and project management, providing clients with transparency and peace of mind. Our dedicated maintenance team works to ensure that the signage remains in top condition, enhancing brand visibility and customer experience.

Overcoming Common Challenges

Large-scale signage program rollouts come with their own set of challenges. Navigating local regulations and obtaining necessary approvals can be complex, but our expertise in dealing with variances helps streamline this process. Balancing quality with cost-effectiveness is another challenge, which we address by providing high-quality materials and efficient project management. Effective client coordination and timely communication are essential for managing expectations and ensuring smooth project execution while keeping the project on-time and meeting client deadlines.

Case Study: Verizon Rebranding Project

Our work with Verizon is a testament to our expertise in managing large-scale signage projects. We were tasked with rebranding 3000 sites, each including the removal of old signage and the manufacturing and installation of the new signage; permitting; and extensive prototyping and collaboration with their branding firm. Over 200 prototypes were created and tested to ensure the best quality and visibility. Our comprehensive signage catalog and detailed brand standards ensured consistency across all locations. The project was executed with meticulous planning and coordination, resulting in a successful rebranding that earned us recognition as Verizon’s Supplier of the Year three times.


Navigating large-scale signage program rollouts requires a combination of strategic planning, effective collaboration, and meticulous execution. Choosing a reliable signage partner like Identiti can make all the difference in ensuring a successful project. Our expertise and dedication to excellence help our clients achieve their branding goals and enhance their customer experience. If you’re ready to take your signage to the next level, let’s talk.

By following these strategies, your enterprise can ensure a seamless, effective, and impactful signage project. At Identiti, we’re here to support your journey every step of the way.