Rent-A-Center: Delivering a Signage Refresh

With more than 3,000 locations across the country, Rent-A-Center is a leader in the rent-to-own industry, delivering customers affordable, worry-free paths to purchase furniture, appliances, electronics, and more.


In 2019, Identiti partnered with Rent-A-Center on their service program, diagnosing and repairing sign problems at various locations. The following year, we became the sole provider for Rent-A-Center’s signage refresh program. Within a year, we completed 380+ locations across the country—on time and under budget.

Key Highlights

The Challenge

Rent-A-Center required updated signage at 380+ locations—each with different needs. Some sites had signs that weren’t illuminating or needed an LED retrofit. Other locations had maintenance issues, requiring a refresh or a complete site rebranding.

Services & Scope of Work

After receiving a list of sites from store managers, our team surveyed each to diagnose problems and recommended solutions. Over the course of the project, we repaired, replaced, or rebranded signs at 380+ sites. A project like this—high volume with a tight timeline—demanded extreme focus and organization from our team. The project execution included:

  • Surveying sites to diagnose problems and recommend solution
  • Repairing, replacing, or rebranding signs at 380+ sites in 12 months
  • Collaborating and communicating to stick to budget and timeline goals
  • Providing detailed data and reporting
  • Developing artwork for each location as necessary

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