Baird: Rebranding on a National Scale
Founded in 1919, employee-owned Baird has guided families, businesses, communities, and institutions toward their financial goals. Baird has more than 160 offices in the United States, Europe and Asia. In need of rebranding, Baird partnered with Identiti on 85 corporate sites across 17 states, featuring exterior and interior signage; along with an opportunity to rebrand 3 high-rise locations at their regional headquarters in Louisville, Kentucky.
“We needed a partner for a corporate rebrand project that included our regional headquarters, which featured high-rise signage that required significant restoration. From code research and permitting to building access and special safety requirements, Identiti made the process easy by coordinating every detail and making sure there were no surprises. They were a true partner from beginning to end.”
— Baird spokesperson
Services & Scope of Work
From signed contract to final installation, the entire rebrand was complete in four months. Identiti worked closely with Baird on artwork and signage prototypes ensuring accuracy to expedite approvals and permits.
Experienced project management kept the rebrand on time and on budget, ensuring quality every step of the way.
Throughout the rebrand, Identiti maintained a meticulous quality control program which focused on wall restoration for each site. With each location came a different unique challenge in terms of the materials that were to be restored such as: drywood, marble, wood, wallpaper, etc. We worked with our GC’s to maintain a high level of restoration to like new conditions from painting to install repairs.