Verizon Wireless: Implementing a Global Brand
During a global rebranding initiative for Verizon, the second-largest wireless carrier in the United States, our Identiti team created a new signage family, brand standards, and a turnkey enterprise-wide signage implementation plan for more than 7,500 Corporate Retail locations, Agent Retail locations, and Corporate campus and Administration buildings across North America.
“Having the prototypes mocked up in a warehouse setting allowed us to see what our signage would look like in context. The Identiti team expedited the review process and took great care of our brand,” a Verizon project lead said, “making sure that our quality standards were met and ensuring we had consistency across all of our signage elements.”
Services & Scope of Work
Experience managing all aspects of a global signage rebrand plus the ability to execute prototyping were integral to success of the project.