Verizon Wireless: Implementing a Global Brand
Identiti was proud to help lead the recent global rebranding initiative for Verizon. Our team was tasked with putting together a new signage family, brand standards, and an enterprise wide signage implementation plan. Once approved, Identiti supplied turnkey signage rebranding efforts at over 7,500 Corporate Retail locations, Agent Retail locations, and Corporate campus and Administration buildings across North America.
Working directly with Verizon’s Chief Marketing Officer and his branding team, we created more than 200 signage prototypes during a three-month timeframe. In a detailed review process handled in a multi-phased approach, Verizon leadership reviewed full-scale signage prototypes — mocked up in a real-world application — in a warehouse setting, and in many cases, prototype element, fabrication, and installation changes were executed in less than 24 hours to expedite the review process.
Consistent with Verizon’s new premium brand, all signage elements were designed to account for:
Signage Family Specification and Engineering
Once Verizon’s team had selected the final signage family, we were tasked with developing detailed specification and engineering involving:
Implementation Analysis and Planning
With all the necessary elements in place, the final tasks were to source the national raw material partners needed to implement the Verizon program, and to develop a rollout schedule that would account for all timelines, material cost allowances, and project timelines. The implementation plan included:
Program Execution & Rollout
Since 2016, we’ve successfully rebranded more than 4,500 Verizon locations across all 50 states, facilitating a full range of exterior and interior signage applications. From day one — through our real-time reporting system — Verizon’s team members have been able to monitor all aspects of the program, from on-time deliverables and completions, to asset management capabilities across individual branding elements. And in special projects that have been required along the way, we’ve partnered with Verizon’s program architect to continue to provide: