Revitalizing CVS: A Seamless Signage Refresh
When CVS Health needed a large-scale signage overhaul across multiple locations, they turned to Identiti to execute their refresh program with precision and efficiency. This ambitious project required the full removal of existing signage, meticulous wall restoration, and the seamless installation of new branding elements—all while ensuring consistency across every location.
With CVS Health’s reputation built on trust and uniformity, Identiti leveraged its deep signage expertise to guarantee a flawless transition with minimal business disruption. Tight deadlines, strict budgets, and high client expectations made this a complex, high-stakes initiative. But Identiti’s proven ability to meet rigorous KPIs and SLAs ensured a smooth, high-volume rollout.
By delivering top-tier service and maintaining brand integrity at every touchpoint, Identiti not only met the challenge—it exceeded expectations. This project reinforced Identiti’s reputation as a national leader in signage transformations, expanding its footprint and strengthening its role as a go-to partner for industry giants.
Scope of Work
- Comprehensive code review and permit acquisition
- Removal and disposal of existing signage
- Full wall restoration, including repairs and repainting
- Fabrication and installation of new channel letters, pylons, monuments, drive-thru signage, and store hour plaques
- Electrical services, including re-wiring lettersets, fixing breakers, and adjusting time clocks
Sign Types
- Letterset and pylon lighting repairs
- LED retrofits, neon, and fluorescent lamps
- Tenant panel face replacements
- Full pylon and monument replacements
- Awning repairs and replacements (frames and skins)
Highlights
- High-profile client with exacting standards
- Tight timelines and competitive budget constraints met with precision
- Expanded services and territories due to performance excellence
- Large and complex signage package executed flawlessly
- Performance-based volume driven by KPI/SLA adherence
