Prototyping that gets it right before scale

Identiti develops and tests signage prototypes to validate design, materials, and real-world performance before full production begins.

Prepared channel letters reading "Home of the Whopper" for a Burger King rollout by Identiti.

Why prototyping matters

What works on paper doesn’t always work in the real world. Durability, visibility, and varying environments are just some of the variables we account for when designing a sign system.

Built smarter before it scales

Prototyping allows us to test and validate design, materials, and construction methods before we scale.

Through value engineering, we identify smarter ways to build. We optimize materials, simplify fabrication, and improve installation to reduce cost, avoid rework, and guarantee performance in the field.

What we prototype

  • An Identiti showroom packed with new sign types developed for a nationwide KFC refresh.

    Custom signage

    Test new concepts and configurations before committing to full production.

  • Various materials and finishes applied to a Dick's Sporting Goods prototype sign.

    Materials and finishes

    Evaluate durability, appearance, and performance across different materials and environments.

  • A hand works on illumination components for a channel letter.

    Lighting and illumination

    Optimize the brightness, visibility, and electrical performance of illuminated signage and displays.

  • A large FedEx Office illuminated sign, developed by Identiti and set up for demonstration.

    Mounting and installation methods

    Ensure signage can be installed safely and accurately across locations.

Part of a larger, coordinated system

Prototyping is just one phase of a fully coordinated process handled by Identiti. It sits between design and manufacturing, informing decisions that impact fabrication and installation.

  • Discovery & planning

    Define scope, timelines, and site conditions before work begins.

  • Design & engineering

    Translate brand standards into buildable, compliant systems.

  • Manufacturing & fabrication

    Produce signage in-house to maintain control over quality, timelines, and output.

    See manufacturing

  • Installation & rollout

    Execute installations with sequencing and quality checks in place.

    See installation

  • Ongoing maintenance

    Provide support and repairs to keep signage performing over time.

    See maintenance
See the full process
Illuminated signage atop an American Eagle storefront.
Illuminated signage atop an American Eagle storefront.
Our Approach

Rigorously tested. Ready for production.

Every prototype is reviewed and validated before production begins.

We assess durability, visibility, compliance, and installation readiness to ensure signage performs as expected in real-world conditions.

Prototyping in practice

Exterior signage for Endeavor Health, by Identiti.

Endeavor Health

Through phased execution and detailed planning, Identiti supports Endeavor Health’s transition to a unified brand system.

Read More
Exterior signage for Extra Space Storage, by Identiti.

Extra Space Storage

Identiti helps Extra Space Storage standardize newly acquired properties while improving active facility environments across its portfolio.

Read More
Exterior signage for Kroger's corporate office by Identiti.

Kroger

For more than 15 years, Identiti has partnered with Kroger to support nationwide store and fuel center signage initiatives.

Read More
See all work
An Identiti manufacturing team member welding a new sign component.

Want to validate before you scale? Let’s talk.

Contact us