Endeavor Health
Through phased execution and detailed planning, Identiti supports Endeavor Health’s transition to a unified brand system.
Transforming multiple healthcare systems into one unified brand experience
Endeavor Health was formed through the unification of several leading healthcare organizations across the Chicagoland region, including NorthShore University HealthSystem, Swedish Hospital, Northwest Community Healthcare, and Edward-Elmhurst Health. The rebrand initiative represented a large-scale transformation focused on creating a consistent patient and visitor experience across hospitals, clinics, immediate care facilities, and corporate healthcare environments.
With hundreds of facilities and touchpoints involved, the program required strategic planning, coordinated execution, and a highly detailed approach to signage conversion and brand implementation.
Delivering consistency across hundreds of healthcare touchpoints
Identiti partnered closely with the Endeavor Health marketing team and signage workgroup to support the development and execution of a comprehensive healthcare rebrand initiative across the system’s extensive footprint.
The project involved intensive scope development, collaborative planning sessions, and detailed page-turn reviews of signage recommendations, messaging, and implementation requirements across multiple facility types and environments.
With more than 100+ projects scheduled for completion throughout 2025, the initiative represents one of the region’s most significant healthcare brand conversion programs.
Program Execution
To support operational continuity and phased implementation across active healthcare environments, the rollout was strategically organized into six waves of execution, including:
- Major Hospital Campuses
- Hospital Corporate Centers
- Provider-Based Clinics
- Immediate Care Facilities
This phased approach allowed for coordinated scheduling, minimized disruption to patients and staff, and consistent execution across a highly complex healthcare network.
Scope of Work
Identiti provides comprehensive signage and brand implementation services across both interior and exterior healthcare environments, including:
- Exterior Signage
- Interior Signage
- ADA-Compliant Signage
- Removal, Patch & Paint of Existing Signage
- New and Retrofit Monument & Pylon Signage
- Building Signage
- Interior & Exterior Wayfinding Systems
- Vinyl & Dimensional Graphics
The scope supports both new branded environments and retrofit applications, ensuring consistency, code compliance, and seamless navigation across all facility types.
Unmatched execution
The success of the Endeavor Health rebrand has been driven by close collaboration, proactive communication, and disciplined project coordination across multiple stakeholders and healthcare environments.
Identiti’s ability to manage large-scale implementation programs while maintaining precision, responsiveness, and continuity has been critical in supporting the successful transition to a unified healthcare brand system across the region.
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