Tesla

Tesla is known for its transformative technology. Their innovations have fundamentally changed how the automotive industry operates. With a brand like Tesla, which is synonymous with cutting-edge design, Identiti was a reliable choice in making its entire signage program to be a true, equal reflection of that brand promise Tesla makes to millions of drivers and passengers across the world.

The individual Tesla locations had tight timelines and requirements to hit a series of gallery showroom opening dates. Identiti took several steps to ensure the signage was completed on time so that no location had to delay welcoming customers into their showrooms.

We were able to adjust our process so that tasks that are typically linear, where a completed task then triggers the start of the next task in line, were now operating simultaneously. We established multiple tracks so tasks could be completed in parallel. On one track, we worked with the city on permitting expedition. On other tracks, we were coordinating with our fabrication team and suppliers to make sure that the design execution and product shipment would be delivered on time. Our commitment to Tesla’s brand, deadlines, and requirements was prevalent when we created their entire signage program. We were able to implement multitasking and work on multiple tracks at the same time.

We are beyond excited to be working with Tesla; they are a like-minded client that understands the value in leveraging technology to drive manufacturing and project timelines. With several successful signage installations now complete, it’s exciting to have demonstrated that we can deliver world-class results for one of the world’s top brands.