Target

For a brand built on consistency, Identiti delivered signage refreshes that upheld Target’s standards across every location.

Exterior of a Target retail location featuring signage by Identiti.

Refreshing the Iconic Red

Target, the monumental nationwide general retailer, first opened their doors in 1962. Each year they select several hundred of their stores to undergo a refresh program to maintain the brand’s quality standards.

Recently, Target selected Identiti as a trusted partner to assist in the important customer-facing project. Our team was honored to deliver timely, quality signage for their exterior refreshes to almost 50 of their locations.

When we work with companies like Target that have tremendous brand equity, it’s crucial we deliver to 100% of the requirements. The quality of our work, our meticulous adherence to detailed specs and guidelines, and our consistency across all touchpoints protects the integrity of the brand promise Target makes each day to all its customers.

Exterior signage for Target, by Identiti.
Exterior signage for Target, by Identiti.

Work Highlights

  • Delivering on-brand promise with consistency
  • Refreshing existing signage in 50 locations
  • Met high-level execution expectations
  • Completed in limited time window
Exterior of a Target retail location featuring signage by Identiti.
Exterior of a Target retail location featuring signage by Identiti.

Maintenance Services

We offer a full suite of repair and maintenance services to cover any and all requirements, including:

  • Ballasts & Power Supplies
  • Electrical, Photocell, & Time Clock Work
  • Face Replacements/Tenant Panel Replacement Programs
  • Neon Repair, LED Repair, Lamps
  • LED Retrofit Programs
  • Break-Fix Maintenance
  • Sign Removals & Replacements
Exterior monument sign for Target.
Exterior monument sign for Target.

We Deliver Peace of Mind

  • Our on-call maintenance team oversees all types of interior or exterior sign outages
  • We respond to every request within four hours or less
  • We provide coverage 7 days a week, including holidays

A consistent brand experience, delivered

  • Adhered to detailed specs and guidelines
  • Delivered consistency across all touchpoints
  • Protected integrity of brand promise to customers

Have a similar project in mind?

Reach out to learn more about our full-service capabilities.

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