MyEyeDr
As MyEyeDr expands through acquisitions and new builds, Identiti delivers signage that keeps every location aligned and on brand.
Hooked at First Sight
MyEyeDr, a personalized eye care experience by trusted local optometrists, opened its first location with a broader mission to re-invent the eye care and eyewear experience in 2001. Identiti is the primary contact for rebranding current MyEyeDr locations as well as assisting in the construction of new locations.
Services & Scope of Work
Each year, Identiti oversees between 100–200 projects for MyEyeDr locations throughout the US. The high volume of projects is driven by MyEyeDr’s growth strategy fueled by both acquisitions of existing clinics and de novo construction.
All projects require a quick turn-around time, as the work orders shuffle between refreshes, remodels, and repair and maintenance needs. No matter a location’s exterior signage demands, each requires updated interior signage. At a typical location, our teams install channel letters, tenant panels, and door vinyl. But at about half of the locations, we deliver custom work.
Maintenance Services
We offer a full suite of repair and maintenance services to cover any and all requirements, including:
- Ballasts & Power Supplies
- Electrical, Photocell, & Time Clock Work
- Face Replacements/Tenant Panel Replacement Programs
- Neon Repair, LED Repair, Lamps
- LED Retrofit Programs
- Break-Fix Maintenance
- Sign Removals & Replacements
Rebranding Acquired Clinics
A key component of MyEyeDr’s growth strategy is its acquisition of new clinics. When these acquisitions are absorbed into the group, it is crucial for a location’s brand standards and elements to adhere to the larger brand family. This can include:
- Removing existing signage
- Repairing damaged surfaces and walls
- Fabricating and coordinating temporary signage
- Installing permanent, on-brand signage
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