Identiti is excited to welcome Carlos Garcia as its new Chief Information Officer (CIO). As a North American leader in brand implementation solutions, Identiti specializes in facility management and signage service across a national client base. Identiti is confident that Carlos’s digital expertise will be instrumental in expanding nationwide service capabilities and driving the company’s 2025 commitment to strategic efficiency.
“Carlos’s leadership will accelerate our efforts to enhance operational efficiency through automation, system integration, and standardized procedures,” said Michael Sicher, Chief Executive Officer of Identiti. “His vision for technology as a strategic enabler aligns perfectly with Identiti’s commitment to empowering our employees and delivering exceptional signage solutions to our clients.”
Carlos joins Identiti after a successful tenure as Global Vice President at Maverick Digital (a Monks company). In this role, he established and scaled Maverick Digital’s Salesforce Practice into an industry-leading hub of client success.
“What excites me most about this new role is the opportunity to drive innovation and create a tech-forward culture,” Carlos shared. “I’m passionate about shifting the perception of IT from a back-office function to a strategic partner that solves challenges, fuels growth, and aligns technology with broader business goals. I’m energized by the chance to lead digital transformation initiatives that have a real, lasting impact.”
With Carlos Garcia leading technology, Identiti is set to redefine operational excellence and continue delivering cutting-edge solutions for its clients. His leadership marks a new chapter of growth, further solidifying Identiti’s position as a digital innovator in the signage services and facility maintenance industries.
Learn more about Identit’s signage and branded environment programs.