Uber: Driving for Brand Consistency

Navigating from Point A to Point B can be tricky, especially during a global pandemic. Uber needed an experienced partner that could execute signage at the highest level in collaboration with their branding agency, Ware Malcomb.

The Challenge

The project ran into a variety of delays in securing permits and approvals because of challenges presented by stay-at-home orders and other COVID-19 protocols. Our team never lost focus, and once approvals came through executed an accelerated timeline that kept the project on track.


“The sign package looks fantastic, but even more impressive was how great Identiti was to work with,” said an Uber spokesperson. “They communicated exceptionally well, hit or beat every milestone, and responded quickly to address the few issues that came up. Identiti did an exceptional job. I’m very pleased with their performance—both process and results—and look forward to working with them on future projects.”

Services & Scope of Work

We delivered a variety of signage and graphics for a comprehensive branded environment. This included:
  • Window Graphics
  • Floor Graphics
  • Wall Murals
  • Typographic Wall Graphics
  • Wayfinding
  • ADA Signage
  • Specialty Displays

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