Art Institute: Rebranding 51 Campuses Across North America
The Art Institutes is a system of private schools that focuses on education, student outcomes, and community involvement. At 51 campus locations across North America, the higher-education institution was in need of a comprehensive rebrand of their interior and exterior signage.
Services & Scope of Work
The project ran over the course of 12 months, and a key challenge was at kickoff. We had to design a cost-effective, scalable solution that was sturdy enough stand up to the high traffic of a college campus, yet flexible enough to work with the unique floor plans and layouts of each respective campus. Also, as a place of higher learning, the signage had to be inspirational—something to spur the creativity and uplift the minds of students, educators, and administrators alike.